Design Thinking & Innovation
Design Thinking Foundation Workshop
Design Thinking Foundation Workshop
Overview
Design Thinking Foundation Workshop
The Design Thinking Foundation Workshop is a hands-on, immersive programme that equips participants with a structured approach to human-centred problem-solving. Led by Fabrizio Farraco, participants work through real business challenges using the five-stage Design Thinking process — building skills they can immediately apply back in the workplace.
This training is ideal for teams looking to shift from assumption-led to evidence-driven innovation — and for anyone who wants to develop stronger creative problem-solving skills in an enterprise context.
Learning Objectives
- ✓Understand and apply the five stages of Design Thinking: Empathise, Define, Ideate, Prototype, and Test.
- ✓Develop deep user empathy through structured observation and interview techniques.
- ✓Apply ideation and brainstorming methods to generate innovative solutions.
- ✓Build rapid low-fidelity prototypes to test ideas quickly and cheaply.
- ✓Facilitate Design Thinking sessions within your own team or organisation.
- ✓Integrate Design Thinking into existing product, service, and process improvement workflows.
Programme Agenda
Stage 1 — Empathise
- User research methods
- Observation and interview techniques
- Empathy mapping
Stage 2 — Define
- Synthesising user research
- Point of View (POV) statements
- How Might We (HMW) questions
Stage 3 — Ideate
- Brainstorming and creative facilitation
- Dot voting and prioritisation
- Concept selection
Stage 4 — Prototype
- Low-fidelity prototyping techniques
- Storyboarding and wireframing
- Rapid build and iteration
Stage 5 — Test
- User testing fundamentals
- Gathering and analysing feedback
- Iterating based on insights
Key Takeaways
- ★A practical toolkit for running Design Thinking sessions independently.
- ★Skills to lead empathy research and translate insights into actionable problem statements.
- ★Experience building and testing prototypes through live workshop activities.
- ★Confidence to apply Design Thinking to real business challenges from day one.
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Applicable across all industries and functions where problem-solving, product development, or service improvement is a priority.